"Yang, Ting" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Localization of New Balance brand marketing strategy for Chinese markets
Yang, Ting (Savonia-ammattikorkeakoulu, 2015)As a major international sport brand, New Balance Athletic Shoes Company was standstill after accessing to Chinese markets. The deviation in brand positioning and range selection has resulted in low sell-thru rate; the ...