KoulutusalaOpinnäytetyöt (Avoin kokoelma)Liiketalous, hallinto ja markkinointi
Viitteet 761-780 / 5958
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Creating Customer based Brand Equity: a case study of Steam Coffee
(Laurea-ammattikorkeakoulu, 2012)In the fast pace of business in today’s world, it is important to build proactive methods that develop the organization and help to differentiate it from competition. With consumer under-standing as the primary focus, ... -
Creating reorder point calculator
(2024)Tämän opinnäytetyön tarkoituksena oli luoda laskuri yritykselle nimeltä Hani-Tuote. Laskurin tarkoituksena on antaa ostajalle tietoa kuinka monta tuotetta kutakin nimikettä pitäisi ostaa varastoon ja koska. Yritys myy ... -
Creating student internship database for Laurea University of Applied Sciences
(Laurea-ammattikorkeakoulu, 2009)The aim of the project was to find out need for a student internship database for students of Laurea University of Applied Sciences. My focus was in international degree programmes and re-searching possible difficulties ... -
The creation of a content marketing plan for a new start-up in the financial sector
(Laurea-ammattikorkeakoulu, 2017)The thesis was made in collaboration with a Dutch start-up company operating in the financial sector. The company House of Pips has been operating since August 2016. The purpose and objectives of the thesis was to create ... -
The Creative Industry in the Age of Collaborative Consumption
(Laurea-ammattikorkeakoulu, 2016)The development of the internet, social networks and mobile applications in 21th century have contributed a great deal to promoting new ways of doing business, often referred to as the Sharing Economy or Collaborative ... -
Credit derivatives and Profitability of commercial banks : Impact of credit risk on performance of Nordea Bank
(Laurea-ammattikorkeakoulu, 2015)Commercial banks are more conscious of credit risk due to diversity and complexity of modern monetary services. Additionally, due to the reform of banking industry, there is an increasing demand for investment in the capital ... -
A critical comparison between the marketing and propaganda methods developed by Edward Bernays and modern neuromarketing methods
(Laurea-ammattikorkeakoulu, 2014)The aim of this work is to review the marketing methods developed by Edward Bernays in the early 1900’s and compare them to the findings of consumer neuroscience and its applications in marketing and propaganda. We intend ... -
CRM-järjestelmän hyödyntäminen urheilumarkkinointiyrityksessä
(Laurea-ammattikorkeakoulu, 2017)Tämän opinnäytetyön aiheena on Microsotf Dynamics CRM-järjestelmän käyttöönotto urheilumarkkinointiyrityksessä. Opinnäytetyöni tavoite on kehittää Starsquad Oy:n myyntiprosessia. Tehtävänäni on löytää myynnin ja ... -
CRM-järjestelmän käyttöönoton arviointi case-yrityksessä X
(Laurea-ammattikorkeakoulu, 2013)Tässä opinnäytetyössä tutkitaan case-yrityksen X asiakkuudenhallintajärjestelmän käyttöönottoa. Tätä arviointia varten tehdyssä tutkimuksessa selvitetään käytön nykytila ja tehdään tätä vasten arvio käyttöönoton onnistumisesta. ... -
CRM-ohjelma yrityksen työkaluna : Hansa World
(Laurea-ammattikorkeakoulu, 2016)Nykyään liiketoiminnassa yhtä usein puhutaan CRM-ohjelmista (eng. Client Relation Management). CRM:n käyttöönotto on aktuaalinen monissa nykyisissä yrityksissä. Kyseiset ohjelmat ovat luotu asiakkuushallintatehtävien ... -
Culminatum Ltd Oy: Analysing and developing the marketing campaign and internet portal of the "Development of welfare entrepreneurs’ business knowledge, network communication and networking" project.
(Laurea-ammattikorkeakoulu, 2010)The objective of this thesis was to analyze the marketing campaign of Culminatum Ltd Oy. The company represents the government’s perception on increasing regional competitiveness in accordance with national and European ... -
Cultural Differences between Finnish and Japanese Cultures - Enhancing Active Project’s Design Management
(Laurea-ammattikorkeakoulu, 2010)Visual aids in communication have become increasingly important especially in bi- and multicultural communication situations as a result of a growing number of people from various cultures interacting frequently with each ... -
Cultural Dimensions in Business Life: Hofstede’s Indices for Ghana
(Laurea-ammattikorkeakoulu, 2009)Ghana has lately generated huge interest globally as a preferred destination for doing business in Africa. However, like many African countries not much has been documented on business culture in Ghana. Through the use ... -
Cultural factors on leadership behaviours of the expatriate executives in Vietnam
(Laurea-ammattikorkeakoulu, 2014)This thesis first reviewed on the literature which has been conducted previously. The theoretical framework was then proposed to underline the cultural influences on the preferred leadership behaviors. The findings of a ... -
The current situation and the development objectives of the Kerava food service
(Laurea-ammattikorkeakoulu, 2011)The population of Finland is aging rapidly which causes a significant increase in the demand for social and health care services by the municipality. A major challenge is to find a solution for the increasing costs and at ... -
Current-State Assessment and Improvement Recommendations for Third Party Logistics : A Case Study of Company X
(Laurea-ammattikorkeakoulu, 2015)The purpose of this thesis project is to examine and analyse third party logistics as a part of a supply chain and to recommend improvements based on the results. The thesis was commissioned by the case company, company ... -
Customer Buying Behavior : Case Study: Algol Technics
(Laurea-ammattikorkeakoulu, 2009)The purpose of this study is to research the customer buying behavior in a specific market. This thesis is made for a subgroup of Algol Technics which specializes in the marketing of driver seats. The research areas included ... -
Customer experiences receiving investment services
(Laurea-ammattikorkeakoulu, 2015)Today the customers are able to compare the products of the different services available easily and between service companies, the experience the customer receives has become more and more important. Banking services have ... -
Customer interest in greeting cards
(Laurea-ammattikorkeakoulu, 2015)The purpose of this thesis project is to research the consumer interest in greeting cards in Espoo, Finland. Therefore, this thesis can give elaborate information about customer preferences in greeting cards’ features in ... -
Customer Relationship Management : Strategy Process Evaluation
(Laurea-ammattikorkeakoulu, 2014)Before the advent of globalization the mantra of "Customer is King", was preached by large organizations. With the development of technology and the business environment, multinationals better understand the importance of ...

















