KoulutusalaOpinnäytetyöt (Avoin kokoelma)Liiketalous, hallinto ja markkinointi

    • Customer relationship marketing in hair and beauty salon 

      Lilleleht, Merilyn (Laurea-ammattikorkeakoulu, 2017)
      This thesis is a research about the customer relationship management process between the company and the customer. The aim of the thesis was to observe the process of business customer relationships and how it applies in ...
    • Customer Representatives As Part-Time Marketers Of Online Services : Case: Tapiola General Mutual Insurance Company 

      Niemelä, Jere (Laurea-ammattikorkeakoulu, 2011)
      The empirical study that this thesis is based on was ordered to be conducted by Tapiola General Mutual Insurance Company, a Finnish customer-owned insurance company that offers its customers general insurance. The ...
    • Customer satisfaction Case: National Life Insurance Company Limited, Khulna Branch 

      Shamsuzzaman, Md. (Laurea-ammattikorkeakoulu, 2014)
      Customers have particular opinions on their purchase or consumption experience from a product or service. Nowadays, firms are realizing that time has been passed to keep the customers only on price, but need to fulfill ...
    • Customer Satisfaction in an Indian Restaurant : a case study of Ravintola Malminparatiisi 

      Bhuiyan Mohammad Zannatun, Nayem; Dipak, Raya (Laurea-ammattikorkeakoulu, 2012)
      Customer satisfaction can be regarded as the positive reaction of customers towards a company’s product or services. It is of key importance for the profitability of the company to ensure customer loyalty. It is often ...
    • Customer satisfaction in business : A case study of Moon travel ltd 

      Wadud, Sharmin (Laurea-ammattikorkeakoulu, 2013)
      Today, competition among businesses has become increasingly intense and organizations realize that they cannot compete with each other solely on price, but need to focus on their valued customers. The purpose of this thesis ...
    • Customer satisfaction in Turku Dansart ry 

      Rajala, Hanna-Kaisa (Laurea-ammattikorkeakoulu, 2014)
      Turku Dansart ry is a non-profit organisation established in 2001 offering dance education to dance professionals. The mission of Dansart is to offer quality weekly dance training classes for qualified professionals, ...
    • Customer satisfaction of Suomen Lähikauppa : a case study of Valintatalo Kivikko 

      Matheri, Mary (Laurea-ammattikorkeakoulu, 2016)
      Valintatalo Kivikko, a supermarket in the Suomen Lähikauppa Oy group, commissioned a survey in July 2016 to evaluate customer satisfaction and the expectations of its customers. This thesis seeks to answer two questions ...
    • Customer satisfaction research for Company X 

      Kaukonen, Eira (Laurea-ammattikorkeakoulu, 2011)
      This thesis is a customer satisfaction research for the ICT (information and communication technology) service provider Company X. The thesis was conducted in order to find out the customer satisfaction level of the customers ...
    • Customer Satisfaction Research: A Case Study of Original Sokos Hotel Olympia Garden 

      Truong, Thuan (Laurea-ammattikorkeakoulu, 2016)
      This thesis research was carried out at Original Sokos Hotel Olympia Garden in summer 2016. The case company is one of three Sokos Hotels located in St. Petersburg, Russia. The hotel aims to deliver a “Cosy living, smart ...
    • A customer satisfaction survey : a case study of Company X 

      Kauppinen, Mikko (Laurea-ammattikorkeakoulu, 2018)
      The purpose of this thesis was to create a universal and all inclusive view of Company X’s current customer satisfaction. The hypothesis is that sales person’s fast reaction to customer’s request for offer or enquiry affects ...
    • Customer Satisfaction Survey : Case: Advertising & Graphic Design Agency X 

      Pihlaja, Justus (Laurea-ammattikorkeakoulu, 2017)
      The objective of the research was to determine the degree of satisfaction perceived by the customers of Advertising & Graphic Design Agency X. In addition, the aim was to receive improvement ideas that could benefit the ...
    • A customer satisfaction survey at IKEA Espoo Staff Restaurant 

      Adhikari, Debendra (Laurea-ammattikorkeakoulu, 2014)
      Customer satisfaction has been studied by many researchers as it is essential to measure whether customers are truly satisfied or not. Businesses seek to understand the level of customer satisfaction in their organizations ...
    • A customer satisfaction survey for Company X 

      Nagra, Saif (Laurea-ammattikorkeakoulu, 2015)
      Customer satisfaction is an important factor in the success of any business as customers are the main source of profit generation. Satisfied customers will continue to purchase products and services even during a period ...
    • Customer Satisfaction Survey for Global Warranty Service Handling in Company X 

      Kosonen, Elena (Laurea-ammattikorkeakoulu, 2011)
      The purpose of this thesis was to measure customer satisfaction of a warranty service in an international business-to-business setting by investigating the perceptions of the current service users. Since the service studied ...
    • A customer satisfaction survey for the Pokhara branch of the Asian Life Insurance Company 

      Sharma, Krishna (Laurea-ammattikorkeakoulu, 2016)
      This study was carried out for the Pokhara branch of the Asian Life Insurance Company and the purpose was to study the level of customer satisfaction and to suggest measures to improve it. This thesis was commissioned by ...
    • Customer satisfaction survey of Haidilao (Nan Jing) 

      Qian, Tianbo (Laurea-ammattikorkeakoulu, 2014)
      The main objectives of this thesis project were to investigate the level of service, identify attributes that influence customer satisfaction and enhance the service quality of Haidilao. The variables included in this ...
    • Customer Satisfaction Survey, Case: Alertum Oy 

      Jäntti, Heidi (Laurea-ammattikorkeakoulu, 2016)
      This thesis was implemented for a Finnish company Alertum Oy, during spring 2016. Alertum Oy operates nationwide in Finland at multiple locations, with the main office located in Espoo. Alertum Oy organizes safety courses ...
    • Customer satisfaction – facts and measuring : Case: Takamäki Group 

      Flinck-Heino, Raisa (Laurea-ammattikorkeakoulu, 2009)
      Today the competition among companies is fiercer then ever. The world economy is talking about recession; customer value becomes the key success factor since companies cannot compete in product and service differentiation ...
    • Customer Segmentation and Targeting by Data Science Methods 

      Moon, Inwook (2020)
      The objective of this thesis is performing a segmentation analysis as well as classifying target segment members with a given survey data. With the performance of this customer survey data analysis, the purpose of this ...
    • Customer Service Analysis : Case: Sky Club Department of Yeti Airlines, Nepal 

      Chiluwal, Debendra (Laurea-ammattikorkeakoulu, 2014)
      In recent year, competition in business field is significantly growing and an organization cannot focus only on price but also they have to focus on customer service and satisfaction level. The objective of this thesis is ...