KoulutusalaOpinnäytetyöt (Avoin kokoelma)Liiketalous, hallinto ja markkinointi
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Designing a strong Digital Branding Strategy for a Collective Living Startup: A Case company of Rond House Oy
(2021)In this digital era, it is important for Rond House Oy - the case company - to have a strong online presence and an effective digital branding strategy to survive and stand out from the high competitive market. The main ... -
Designing Diverse and Inclusive Futures – A Framework for a Co-creation Process
(2022)The purpose of the thesis was to understand barriers and supporting elements to inclusion in a foresight co-creation process and develop tools that would support the design of diverse and inclusive foresight co-creation ... -
Designing high quality service experiences for Chinese golf tourists in Finland
(Laurea-ammattikorkeakoulu, 2014)Increasing tourist flows from China to Europe have raised new needs for planning and designing tourism services and business in European countries. Also Finland has enjoyed rapid growth of tourism in recent years. This has ... -
Designing new feedback mangement system Långvik
(Laurea-ammattikorkeakoulu, 2014)This thesis is a design project on the field of feedback management, conducted for Långvik hotel. The purpose of this thesis is to recommend a new feedback management system for the hotel that can effectively recognize ... -
Designing New Marketing Solutions and Recommendations through Social Media for Case Company Formal Friday
(2021)This thesis project was commissioned by the author´s employer, Formal Friday, a Finnish outdoor clothing brand based in Helsinki. The main purpose of this project is to create a development plan for the use of social media ... -
Designing remote employee experience in knowledge work to attract talent
(2020)Organizations are currently struggling with a major shift from mostly office-based to remote and hybrid work. At the same time, competition for talent is tough, and employees expect enjoyable and engaging work experiences. ... -
Designing the Trustworthy Principles of Artificial Intelligence : case: Finnish Police
(2021)The objective of this thesis was to produce ethical principles of Artificial Intelligence (AI) for the Finnish police. There is a constant pressure to digitalize public sector processes. Due to the increasing amount of ... -
Determining Customer Value : a case study of Hertsi shopping centre
(2021)The main goal of this thesis project was to provide the company, Hertsi shopping centre, with a greater understanding of the values of their visitors and customers. The thesis defines the core reasons and values that the ... -
Developing a b-to-b marketing communications plan in the solar energy sector: a case study of Company X
(Laurea-ammattikorkeakoulu, 2012)It is often difficult for companies to differentiate from their competitors since the distinctions between products and services are small. Successful companies create a competitive advantage through their communications. ... -
Developing a business model for an HR consultancy by applying Service Logic Business Model Canvas. Case study: Aumaen Oy
(2021)For a long time, business model has been product-dominant or provider-oriented. In the modern world, majority of good-in-exchange is no longer tangible, or customer’s demand and context are various. Meanwhile, Service logic ... -
Developing a business plan for a company in Finland owned by foreigners. Case: Prime Sails Ltd
(Laurea-ammattikorkeakoulu, 2012)To establish a new company is challenging for any businessman or businesswomen. Starting up a company in a foreign country is twice is hard. The purpose of the thesis is to examine the factors that affect the success of a ... -
Developing a Business Plan for a Company in the Agricultural Sector: a Case study of A-Faber Ltd
(Laurea-ammattikorkeakoulu, 2015)The purpose of this thesis project is to develop an operational customer and marketing-oriented business plan for a case company A-Faber Ltd, which operates in the agricultural sec-tor. The company’s target customers are ... -
Developing a business plan for a startup e-business
(Laurea-ammattikorkeakoulu, 2013)The purpose of this thesis is to develop an initial business plan for a startup fashion company that operates on the Internet in the Vietnamese market. To reach the target objective, the thesis first examines e-business ... -
Developing a business plan for a travel agency : case company: Scandic info
(Laurea-ammattikorkeakoulu, 2012)The objective of this thesis project was to create a feasible business plan for a sole trading company in Finland. The company, Scandic Info, is specialized in the facilitation of travel-related issues for Chinese travel ... -
Developing a Business Plan for the Restaurant Ocean Dragon Oy
(Laurea-ammattikorkeakoulu, 2013)The purpose of this bachelor's thesis is to develop a comprehensive business plan for a restau-rant named Ocean Dragon Oy, which is located in the town of Kurikka, Finland. It is essential for a company to develop an ... -
Developing a business plan. Case Simon’s Smoothies
(Laurea-ammattikorkeakoulu, 2015)Business plans are both the map and instruction manual for a newly or soon to be established company. Writing a business plan helps the author to, think through the business idea, con-vince possible investors that the idea ... -
Developing a customer loyalty programme for Aircooled Ltd
(Laurea-ammattikorkeakoulu, 2013)The purpose of this thesis project was to plan a customer loyalty programme for a small company called Aircooled Finland Oy/Ltd. The study was conducted using a quantitative research method in the form of a questionnaire. ... -
Developing a franchise marketing plan for KOKORO Sushi restaurant
(2020)The research discusses the development of a franchising marketing plan for KOKORO Sushi, a start-up restaurant based in Helsinki. The main objective of the study was to build a marketing plan to promote KOKORO Sushi’s ... -
Developing a functional online marketing strategy. Case: Ebsolut
(Laurea-ammattikorkeakoulu, 2012)The purpose of this thesis project was to create and develop the existing online marketing strategy of the case company Ebsolut as a part of their general marketing strategy. The objective of the study was to receive more ... -
DEVELOPING A MARKETING COMMUNICATION STRATEGY: A CASE STUDY OF TAJ MEHAL AFRO, AN AFRICAN AND ASIAN GROCERY IN FINLAND. : A CASE STUDY OF TAJ MEHAL AFRO, AN AFRICAN AND ASIAN GROCERY IN FINLAND.
(Laurea-ammattikorkeakoulu, 2012)Laurea University of Applied Sciences Abstract Laurea Leppävaara Bachelor’s Degree Programme in Business Management Ejombonteh, Elvis; Vovobu, Peter Kwami Developing a marketing communication strategy: ...



















