"brands" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-15 / 15
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An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
Brand bringing business strategy internally to life, a case study of Fortum
(2021)Opinnäytetyön tehtävä oli tutkia brändityön haasteita ja mahdollisuuksia strategiapäivitysten yhteydessä: miten yritys voi hyödyntää brändiään liiketoimintastrategian toteuttamisessa niin, että yhtiön työntekijät sisäistävät ... -
Customer Expectations Created through a Hotel Website
(2024)Pine and Gilmores (2019) infamous exploration of customer experience puts today’s market into one sentence - time is money. The selection of where to put one’s money is so wide it creates higher demands for an exceptional ... -
Designing a strong Digital Branding Strategy for a Collective Living Startup: A Case company of Rond House Oy
(2021)In this digital era, it is important for Rond House Oy - the case company - to have a strong online presence and an effective digital branding strategy to survive and stand out from the high competitive market. The main ... -
Designing New Marketing Solutions and Recommendations through Social Media for Case Company Formal Friday
(2021)This thesis project was commissioned by the author´s employer, Formal Friday, a Finnish outdoor clothing brand based in Helsinki. The main purpose of this project is to create a development plan for the use of social media ... -
Developing a social media campaign for a new brand and evaluating the preliminary results
(2023)This subject was chosen due of the writers' interest in the marketing industry, particularly social media marketing. Since they had a new brand that would soon be introduced to the Finnish market, brand manager Maria Laitala ... -
Growth and Market Establishment : A Case Study of Company X's Expansion in the French Market
(2023)This thesis project focuses on Company X, an experienced company originally from Finland that operates in the networking/events industry, and which is currently expanding its activities to the French market. The main ... -
Guidebook: how to set up an online Dropshipping store
(2020)The objective of this Bachelor’s thesis was to design a guidebook on how to implement an online store by utilizing the “Dropshipping” supply chain management procedure. This online store will be created on Shopify, which ... -
Improving the Brand Image of an Event Company: case Intercom Design
(2022)The objective of this thesis was to create a plan for improving the brand image of the commissioner, a Helsinki-based event company called Intercom Design. The purpose was to study, what images and associations the customers ... -
Internal Values Build-Up & Creating a Community as part of Employer Branding Transformation: Case Rightware Oy
(2022)The thesis commissioning party is a company called Rightware Oy (https://rightware.com/). This thesis's wider picture aims to build a community feeling inside the company. In general, the objective is to determine the ... -
Marketing Action Plan for Case Company x
(2021)The objective of this thesis was to create a marketing action plan for a case company x. The aim was to develop a simple yet effective plan which suited for the needs and resources of the client. The case company x operates ... -
Measuring and Improving Customer-Based Brand Equity of a Non-Profit Organization Case Organization: MyData Global
(2020)The goal of this thesis is to measure and improve customer-based brand equity of a non-profit brand - MyData Global. The commissioning organization is a non-profit that works toward empowering individuals by improving their ... -
Online review as a catalyst for brand awareness – a study in the restaurant industry
(2024)The number of online reviews has increased drastically since 2014 if Tripadvisor statistics (Statista 2014) are to be believed, starting at 200 million and passing 1 billion by 2021. At the same time, 90% of consumers look ... -
Strengthening Employer Brand in an Expert Organization
(2022)The objective of this master’s thesis is to make a thorough plan for the case company to strengthen their employer brand as well as sustain it in the longer run. The plan includes detailed information about tools, actions, ... -
The Impacts of Employer Branding
(2023)Työnantajamielikuva kertoo, millaisena työnantajana yritys nähdään. Ennen kaikkea sitä ovat rakentamassa yrityksen työntekijät, sillä heidän kokemuksensa työnantajasta merkitsee paljon uusien rekrytoinneissa. Tänä päivänä ...














