"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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An Investigation into Customer Preferences for Online Shopping In South Asia(Pakistan): A Case Study of Daraz.pk
(2020)The purpose of this research study was to investigate changes in customer’s preferences from offline to online grocery shopping in Pakistan. Online grocery shopping is a new way of buying products for household use. ... -
Consumer behaviour survey; Factors affecting consumer’s wine purchasing decision in a restaurant
(2019)The main purpose of this thesis was to conduct a consumer behaviour survey for the case company Wihuri Wine Academy. The overall objective was to study and understand the consumers wine purchasing decision and what factors ... -
Consumer’s Motivating Factors In The Purchase Decision Of A Used Car
(2023)This study explores the motivating factors in the purchase decision of a used car from a consumer’s perspective. Buying a used car offers a more economical solution compared to new cars. The objective is to understand what ... -
Creating an effective digital marketing plan for a small new coffee shop: ChoCoCha
(2020)Today, with the development of the Internet, people spend a great amount of time online carrying out searches, checking social media, and shopping online. Customers surf the Internet to look for products and services that ... -
Determining Customer Value : a case study of Hertsi shopping centre
(2021)The main goal of this thesis project was to provide the company, Hertsi shopping centre, with a greater understanding of the values of their visitors and customers. The thesis defines the core reasons and values that the ... -
Foresights of Island Tourism in Nauvo and Possibilities for Season-extension
(2022)The assignment for this thesis was given by the VISIT project to explore the future of island tourism in Nauvo. The purpose of the research is to be predictive, exploring the macro environment of Nauvo and analysing the ... -
From Intentions to Actions : Nudging Generation Z towards Sustainable Fashion Choices through Service Design
(2023)Commissioned by VISU project, this thesis focuses on developing practical recommendations for promoting sustainable fashion practices among Generation Z. The goal of the work is to assist fashion brands, educators, ... -
The Minds of Customers Through the Lens of Neuromarketing and Behavioral Sciences
(2023)The main goal of this thesis development work is to investigate how to utilize neuromarketing and behavioral sciences to improve and develop marketing strategies. The thesis explores what areas and methods need to be ...







