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    • Doubts and Risks in the Buying and Purchasing Processes of Business Buyers 

      Hautamäki, Pia; Alamäki, Ari
      Eurasian Studies in Business and Economics (Springer, Cham, 2017)
      This paper aims to reveal the nature of doubts and risks that may cause business buyers to resist making a purchasing decision or proceeding in the business-to-business (B2B) buying process. Much sales literature has focused ...