"Guenzi, Paolo" - Selaus tekijän mukaan Julkaisut

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    • Mastering digital transformation in sales: A research agenda going forward 

      Rangajaran, Deva; Guenzi, Paolo; Kaski, Timo (Global Sales Science Institute, 2019)
      As buyers increasingly become more tech-savvy and consequently more demanding, it is imperative that sales organizations keep pace with their customers and work on a digital transformation strategy. However, a look at the ...