"Kaski, Timo" - Selaus tekijän mukaan Julkaisut

    • Characteristics of Successful Sales Interaction in B2B Sales Meetings 

      Alamäki, Ari; Kaski, Timo (World Academy of Science, Engineering and Technology, 2015)
      The value of co-creation has gained much attention in sales research, but less is known about how salespeople and customers interact in the authentic business to business (B2B) sales meetings. The study presented in this ...