"Korpela, Pentti" - Selaus tekijän mukaan Julkaisut
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Digital transformation and value-based selling activities: seller and buyer perspectives
Alamäki, Ari; Korpela, Pentti
Baltic journal of management : 2 (Emerald Group, 2021)Purpose This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling. Design/methodology/approach The study adopted a qualitative ...
