"Mäki, Marko" - Selaus tekijän mukaan Julkaisut
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Automatisoinnilla ja itsepalvelulla tehokkuutta kaupan ja palvelujen liiketoimintamalleihin
Mäki, Marko; Heikkinen, Vesa
eSignals PRO : 17.10.2023 (Haaga-Helia ammattikorkeakoulu, 2023)Kivijalkakaupat ja palvelut laajemminkin ovat kohdanneet valtavia haasteita. Asiaa on helppo todentaa vaikka kävelemällä Helsingin keskustassa. Useilla alueilla on kasvava määrä tyhjiä liiketiloja katutasossa. Syitä ... -
Creating an Innovation Ecosystem in Urban Helsinki for Superior Customer Experience
Mäki, Marko; Toivola, Tuija
LUT Scientific and Expertise Publications : Tutkimusraportit (Lappeenrannan teknillinen yliopisto, 2022)The aim of this paper was to contribute to the need for new ecosystems and click and collect delivery development for urban customers We conducted two pilots for evaluating new solutions to enhance customer experience. ... -
Digital disruption: experiences of Finnish eCommerce companies´ development
Mäki, Marko; Toivola, Tuija (Lappeenrannan teknillinen yliopisto, 2020)The aim of this paper was to contribute to the expansion of the eCommerce (eCom) operations of small and medium sized companies (SMEs) in Finland to global markets. We also wanted to investigate and reflect on our experiences ... -
Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare
Parvinen, Lasse; Alamäki, Ari; Hallikainen, Heli; Mäki, Marko
Health informatics journal : 1 ([SAGE Publications], 2023)Boosted by the COVID-19 pandemic, as well as the tightened General Data Protection Regulation (GDPR) legislation within the European Union (EU), individuals have become increasingly concerned about privacy. This is also ... -
Global Market Entry for Finnish SME eCommerce Companies
Mäki, Marko; Toivola, Tuija (Talent First Network, 2021)The aim of this paper is to contribute to knowledge about the expansion of eCommerce (eCom) operations by small and medium-sized enterprises (SMEs) to global markets. We investigate the literature on eCom and reflect on ... -
How Students’ Information Sensitivity, Privacy Trade-Offs, and Stages of Customer Journey Affect Consent to Utilize Personal Data
Alamäki, Ari; Mäki, Marko; Kauttonen, Janne
Interdisciplinary journal of information, knowledge, and management (Informing Science Institute, 2023)This study aimed to increase our understanding of how the stages of the customer purchase journey, privacy trade-offs, and information sensitivity of different business service sectors affect consumers’ privacy concerns. The ... -
Innovation and Digital-Driven Retail Business Models
Mäki, Marko; Toivola, Tuija (The International Society for Professional Innovation Management, 2023)Retailers are facing new challenges like changing customer behavior into digital channels. The aim of this paper was to contribute to the need for retail store business model development with digital innovations We conducted ... -
Kokemuksia suomalaisten verkkokauppayritysten kansainvälistämisestä
Mäki, Marko; Toivola, Tuija (Ammattikorkeakoulujen rehtorineuvosto Arene ry, 2020) -
Privacy Concern, Data Quality and Trustworthiness of AI-Analytics
Alamäki, Ari; Mäki, Marko; Ratnayake, R.M. Chandima (Satakunnan ammattikorkeakoulu, 2019)The present study investigates the role of trustworthiness of data analytics from the data quality and privacy concern perspectives. In addition to the privacy concern of users, we investigated conceptually the requirements ... -
Robot Service as a Smart Click & Collect Solution in the New Heart of Helsinki
Toivola, Tuija; Mäki, Marko (LAB-ammattikorkeakoulu, 2022)Consumer behavior and the business environment are changing rapidly. The Covid-19 pandemic has further accelerated change. The new ways of doing e-commerce are challenging both brick-and-mortar shops and restaurants. Our ... -
Robotiikka uudistaa palveluliiketoimintaa
Toivola, Tuija; Mäki, Marko
eSignalsPro : 29.5.2024 (Haaga-Helia ammattikorkeakoulu, 2024) -
Vetovoimaa kivijalkakaupoille uusista liiketoimintamalleista
Toivola, Tuija; Mäki, Marko
eSignals PRO : 27.10.2023 (Haaga-Helia ammattikorkeakoulu, 2023)Perinteiset kivijalkakaupat ovat isojen haasteiden edessä. Asiakkaat ostavat entistä enemmän verkkokaupoista, ja etätyö on vähentänyt liikkumista kaupunkien keskustoissa (Mäki & Toivola 2023). Kauppiailta vaaditaan kykyä ...










