"Rasoolimanesh, Mostafa" - Selaus tekijän mukaan Julkaisut
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Toward a Better Understanding of Memorable Souvenir Shopping Experiences
Sthapit, Erose; Björk, Peter; Rasoolimanesh, Mostafa (Taylor & Francis Group LLC, 2022)This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The ...
