"Rasoolimanesh, Mostafa" - Selaus tekijän mukaan Julkaisut

    • Toward a Better Understanding of Memorable Souvenir Shopping Experiences 

      Sthapit, Erose; Björk, Peter; Rasoolimanesh, Mostafa (Taylor & Francis Group LLC, 2022)
      This study investigates the influence of objective authenticity, substantive staging of servicescapes, experience co-creation, involvement and shopping satisfaction on the memorability of souvenir shopping experiences. The ...