"Rhee, Cheul" - Selaus tekijän mukaan Julkaisut
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Creating effective visuals for destination marketing videos: Scenery vs people
Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; Kauttonen, Janne
Journal of Vacation Marketing : 10.3.2022 (SAGE Publications, 2022)By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ... -
Students’ Experiences of 2D and 360° Videos With or Without a Low-Cost VR Headset: An Experimental Study in Higher Education
Alamäki, Ari; Dirin, Amir; Suomala, Jyrki; Rhee, Cheul
Journal of information technology education: research (Informing Science Institute, 2021)Aim/Purpose This case study examines students’ affective responses to and relationships with two-dimensional (2D) and 360° videos that were experienced with or without low-cost virtual reality (VR) headsets. Background The ...

