"Rindell, Anne" - Selaus tekijän mukaan Julkaisut
What do brands mean to us? : A short introduction to brand research within Consumer Culture Theory Rindell, Anne
HAAGA-HELIA Publication Series. Discussion 8/2008 (HAAGA-HELIA ammattikorkeakoulu, 2008)This paper is about you and me and our brands. More specifically, it is about how we view brands, construct brand images and meanings and use them in social interactions with other people. But do brands mean anything to ...