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    • Digital transformation and value-based selling activities: seller and buyer perspectives 

      Alamäki, Ari; Korpela, Pentti
      Baltic journal of management : 2 (Emerald Group, 2021)
      Purpose This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling. Design/methodology/approach The study adopted a qualitative ...

    • Interactive value formation: Drivers and outcomes from Airbnb guests’ perspectives 

      Sthapit, Erose; Björk, Peter
      Scandinavian Journal of Hospitality and Tourism : 3.10.2020 (Taylor & Francis, 2020)
      This study explores interactive value formation, particularly the Received 5 May 2020 underlying drivers of three value outcomes in the Airbnb context: Accepted 22 September co-creation, co-destruction and co-recovery. The ...

    • The social dimension of frugal innovation 

      Khan, Rakhshanda; Melkas, Helinä (Inderscience publishers, 2020)
      In the layperson’s mind, the term frugal innovation evokes ideas of frugality and cheap solutions. Experts share a broader understanding of frugal innovation as the ability to do more with less by increasing business and ...