"kuluttajakäyttäytyminen" - Selaus asiasanan mukaan Julkaisut

    • Deepfake consumer reviews in tourism: Preliminary findings 

      Tuomi, Aarni (Elsevier, 2021)
      Highlights • Deepfake text is increasingly difficult to distinguish from human-authored text. • Computer-generated consumer reviews will have a high impact for tourism management. • Deepfake reviews resemble other ...
    • Drivers of organizational adoption of automation 

      Tussyadiah, Iis P.; Tuomi, Aarni; Ling, Erin Chao; Miller, Graham; Lee, Geunhee
      Annals of tourism research (Pergamon., 2021)
      Highlights • Organizational adoption of automation is made possible by technological progress • Labor shortage, due to demographic change, livability, and labor mobility, calls for automation. • Customer characteristics ...
    • Triggering effects of mobile video marketing in nature tourism: Media richness perspective 

      Alamäki, Ari; Pesonen, Juho; Dirin, Amir (Elsevier, 2019)
      The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...
    • Tunnista tekaistut ravintola-arviot 

      Tuomi, Aarni (Restamark Oy, 2021)
      Tekaistut ravintola-arviot ovat yksi digiajan mukanaan tuomista negatiivisista ilmiöistä. Ravintoloitsijan näkökulmasta korostuu tilanteen hallinta.
    • Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective 

      Jiménez Barreto, Jano; Loureiro, Sandra Maria Correia; Braun, Erik; Sthapit, Erose; Zenker, Sebastian (Elsevier, 2021)
      After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. ...