"kuluttajat" - Selaus asiasanan mukaan Julkaisut
Viitteet 1-7 / 7
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Deepfake consumer reviews in tourism: Preliminary findings
(Elsevier, 2021)Highlights • Deepfake text is increasingly difficult to distinguish from human-authored text. • Computer-generated consumer reviews will have a high impact for tourism management. • Deepfake reviews resemble other ... -
Determinants of the continuance intention of Airbnb users: consumption values, co-creation, information overload and satisfaction
(Emerald, 2019)This study examines the relationships among the dimensions of consumption values (functional, social and emotional), co-creation, information overload, satisfaction and continuance intention derived from the use of the ... -
Factors influencing users' adoption and use of conversational agents: A systematic review
(Wiley Subscription Services, Inc., 2021)As artificially intelligent conversational agents (ICAs) become a popular customer service solution for businesses, understanding the drivers of user acceptance of ICAs is critical to ensure its successful implementation. ... -
HAAGA-HELIA Metropolibrändi II - näkökulmia aluebrändin kehittämiseen Helsingin metropolialueella
HAAGA-HELIAn julkaisut. Kehittämisraportit ja tutkimukset 2014 (HAAGA-HELIA ammattikorkeakoulu, 2014) -
Kuluttajat ja sponsorit itäuusmaalaisessa kulttuurimaisemassa
HAAGA-HELIAn julkaisusarja. Tutkimuksia 2 (HAAGA-HELIA ammattikorkeakoulu, 2007) -
Mihin skene menee? Transmoderni Haaga 2025
(Haaga-Helia ammattikorkeakoulu, 2020)Tavoitteenani on kuvata koronaa edeltäviä ja epidemian aikaansaamia ilmiöitä Suomen markkinoilla, sillä toimialaamme arvioidaan aikaa pandemiaa ennen ja sen keskellä. Esityksen ytimenä ovat kotimaisen mara-alamme keskeiset ... -
What do brands mean to us? : A short introduction to brand research within Consumer Culture Theory
HAAGA-HELIA Publication Series. Discussion 8/2008 (HAAGA-HELIA ammattikorkeakoulu, 2008)This paper is about you and me and our brands. More specifically, it is about how we view brands, construct brand images and meanings and use them in social interactions with other people. But do brands mean anything to ...






