"yritysmarkkinointi" - Selaus asiasanan mukaan Julkaisut

    • Doubts and Risks in the Buying and Purchasing Processes of Business Buyers 

      Hautamäki, Pia; Alamäki, Ari
      Eurasian Studies in Business and Economics (Springer, Cham, 2017)
      This paper aims to reveal the nature of doubts and risks that may cause business buyers to resist making a purchasing decision or proceeding in the business-to-business (B2B) buying process. Much sales literature has focused ...
    • Visibility of Work: How Digitalization Changes the Workplace 

      Timonen, Hanna; Vuori, Johanna (Hawai'i International Conference on System Sciences, 2018)
      Digitalization is rapidly reshaping our workplaces, as digital technologies often change individual’s work and collective work practices in significant but unpredictable ways. In this paper, we look at how digitalization ...