Haku

Purpose This study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative emotions and memorable dimensions associated with ...

Well-designed experiencescapes are deemed a key factor in the marketing of tourist experiences aiming at positive tourists’ responses. However, this aspect has been underrepresented in empirical research focused on ...

There is an increasing pressure on Higher Education Institutions (HEIs) to produce societally relevant and impactful research, and to actively engage with non-academic stakeholders who are looking for answers to their ...

By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...

Micro-expressions (MEs) are involuntary facial movements revealing people's hidden feelings in high-stake situations and have practical importance in various fields. Early methods for Micro-expression Recognition (MER) are ...

Information technology and digital solutions as enablers in the tourism sector require continuous development of skills, as digital transformation is characterized by fast change, complexity and uncertainty. This research ...

The aim of this paper is to contribute to knowledge about the expansion of eCommerce (eCom) operations by small and medium-sized enterprises (SMEs) to global markets. We investigate the literature on eCom and reflect on ...

Despite the success of artificial intelligence (AI), we are still far away from AI that model the world as humans do. This study focuses for explaining human behavior from intuitive mental models’ perspectives. We describe ...

Purpose This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences. Design/method ...

Having enough timely and correct data is essential for decision making, and information systems (IS) are largely used to collect that data. However, the traditional form-based solutions do not always produce adequate data. ...