"Kananen, Johannes" - Selaus tekijän mukaan Julkaisut
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Gamification of the sales process at a telecommunications company to improve the motivation of the salesforce
Kananen, Johannes; Akpinar, Murat (Jyväskylän ammattikorkeakoulu, 2015)Improving the motivation of the salesforce is an important goal which can lead to increased sales revenues. This study aims to understand how game elements can be applied to achieve this goal, and it contributes to both ...
