"digitalization" - Selaus asiasanan mukaan Julkaisut
Viitteet 1-2 / 2
-
Cultural diversity and digitalization of marketing communication : agenda for future research
(IMDA Press, 2019)Drawing on cross-cultural research, the study highlights the applicability of GLOBE cultural framework for international digital marketing communication research (IDMC). The review of literature shows that we lack knowledge ... -
Financial technology in the Finnish banking sector and its impact on stakeholders in the wake of Covid-19
(Virtus Interpress, 2021)Financial Technology (FinTech, hereafter) has integrated with the banking sector. Despite its fast growth, FinTech is a relatively new and under-explored phenomenon in the academic and corporate spheres. The current study ...

