Haku
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Cultural diversity and digitalization of marketing communication : agenda for future research
(IMDA Press, 2019)
Drawing on cross-cultural research, the study highlights the applicability of GLOBE cultural framework for international digital marketing communication research (IDMC). The review of literature shows that we lack knowledge ...
Financial technology in the Finnish banking sector and its impact on stakeholders in the wake of Covid-19
(Virtus Interpress, 2021)
Financial Technology (FinTech, hereafter) has integrated with the banking sector. Despite its fast growth, FinTech is a relatively new and under-explored phenomenon in the academic and corporate spheres. The current study ...

