"Guo, Xinxin" - Selaus tekijän mukaan Opinnäytetyöt
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How Business and Marketing Ethics Can Affect Hotel Brand Image, Case: Chinese Hotel Chain
Guo, Xinxin (Saimaan ammattikorkeakoulu, 2013)Ethical business and marketing is the new model, and the thesis tries to explore how ethical issues impact Chinese hotel brand image. Moreover, by the combination of corporate social responsibility and customers’ value, ...
