"Hoang, Anh Thuc" - Selaus tekijän mukaan Opinnäytetyöt
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Impact of humor in advertising on consumer purchase decision
Hoang, Anh Thuc (Saimaan ammattikorkeakoulu, 2013)The purpose of this study was to study the consumer decision process and its determinants, explore the concept and usage of humor in advertising to find out its impacts on consumer’s purchase decision. The theoretical ...
