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Digital marketing in the hospitality industry : what influence does digital platform economy have on the booking rates of the hotel industry
(2019)
The purpose of this thesis is to analyze the influence of the platform economy on the booking rates of hotels. This thesis concentrates on two platforms important for the hotel business, the Online Travel Agencies (OTA) ...
Augmented reality packaging in food & beverages industry
(2019)
The purpose of the study was to describe and analyse the concept of augmented reality packaging and to justify that it is an effective marketing communication tool that can be used to increase the attractiveness of the ...
Public attitude towards artificial intelligence and data collection in digital marketing
(2019)
The purpose of the research was to compare, analyse and evaluate the public opinion towards AI and Data Collection in their online experience and the impact it has on digital marketing. Basic information on Artificial ...