KoulutusalaOpinnäytetyöt (Avoin kokoelma)Liiketalous, hallinto ja markkinointi

    • Market Analysis on Virtual Reality Games in Finland : Case Vivendi 

      Tapanainen, Tiia (Vaasan ammattikorkeakoulu, 2016)
      The case company of this thesis is Vivendi, a French mass media company specialized in music, movies and the television industry. Recently, the company has started to develop their video games field by investing in two ...
    • Market Entry of Finnish Companies into the United States 

      Nieminen, Fanni (Vaasan ammattikorkeakoulu, 2015)
      The aim of the thesis was to describe the market entry of Finnish companies into the United States and the challenges confronted in the market. The objective was to research how to enter the U.S. market and what kind of ...
    • MARKET OPPORTUNITIES FOR WATER TREATMENT CHEMICALS IN THE NIGERIA MARKET,CASE: : Kemira 

      Omosekeji, Adeniyi (Vaasan ammattikorkeakoulu, 2013)
      The challenges of safe drinking water are of major concern in the Nigerian economy. In the context of developing countries, we can see that water related diseases are the basic cause of several illness, and death. The ...
    • Market Positioning Method of Shopping Centers in China 

      Tu, Jingjing (2021)
      With the development of society, shopping centers and other commercial pro-jects emerge one after another and are in the stage of continuous development. In recent years, China's commercial real estate has been growing, ...
    • THE MARKET POTENTIAL OF SINO-FINLAND TRADING: EXPORTING FINNISH PORK TO HUBEI CHINA 

      Song, Xi (Vaasan ammattikorkeakoulu, 2015)
      The current status of exporting Finnish farming products is restrained by current political factors and overproduction. Finland, as well as other European countries are now struggling to seek for new markets to release and ...
    • A Market Research for Chinese Movies Export to North America 

      Chen, Ziwei (Vaasan ammattikorkeakoulu, 2018)
      China has become the second largest movie market in the world. However, comparing to the domestic revenue of Chinese movies, the overseas revenue is not so desirable. In order to promote Chinese movies to go global, Chinese ...
    • Market Segmentation for Pro-environmental Cosmetic Products : Finnish Cosmetic Markets 

      Truong, Ngoc Huyen (Vaasan ammattikorkeakoulu, 2016)
      The green trend has never been stronger in various industry. Several studies on green marketing spreading among countries, companies, disciplines, and industries, have now confirmed that green marketing is no longer a fad. ...
    • MARKET/INVESTMENT CASE: POTENTIAL OF BIO ENERGY/MASS IN NIGERIA: (SOUTH EAST) 

      Okorie, Matthew Uchechukwu (Vaasan ammattikorkeakoulu, 2010)
      The aim and purpose of this thesis is to explore the market/investment potential of bio energy/mass in Nigeria with South East Nigeria as a case study. Data for the study consists of primary and secondary sources. From the ...
    • Marketing Activities and its Implications on Telecommunication Industry in Nigeria : MTN Nigeria 

      Animashaun, Rilwan (Vaasan ammattikorkeakoulu, 2013)
      The main principle of marketing is to have an achievable target market and to compete delivering the right service and product at a reasonable price. More so, a company`s aim is to create a unique brand name and establish ...
    • Marketing Communication Research on Angry Birds Merchandise in China 

      Qin, Ziyin (Vaasan ammattikorkeakoulu, 2012)
      Game and cartoon merchandise is a new industry that can bring large benefits to related companies, and hence its marketing communication study is an up-to-date topic. The main objective of this thesis is to provide relevant ...
    • MARKETING COMMUNICATION STRATEGY IN CHINA : Case: Rovio Entertainment. Ltd 

      Hou, Lin (Vaasan ammattikorkeakoulu, 2013)
      Development in science and technology enables capable companies to establish their businesses in new markets. China, as the second largest economy in the world, is considered as the target business market. However, without ...
    • Marketing Communication: Creation of Effective Strategy 

      Ahmed, Nadim (2021)
      The objective of this thesis was to analyse the existing theories and reveal the fact to create an effective marketing communication strategy. Effective marketing communication is the key strategy to achieve the objectives ...
    • Marketing framework for aftersales and suggestions for further development 

      Papinoja, Tomi (2019)
      Jälkimyynti on monelle yritykselle haastavaa alasta riippumatta. Jälkimyynnin tar- koituksena on tehdä tuottoa tuotteen tai laitteen koko elinkaaren ajan tarjoamalla ratkaisuita, jotka hyödyntävät asiakasta ensioston ...
    • Marketing Opportunities of Handicrafts in Finland 

      Oraviita, Tanja (Vaasan ammattikorkeakoulu, 2016)
      This bachelor thesis focused on investigating the marketing opportunities of handicrafts in Finland. The handicraft sector has been struggling for long. It has an essential role in the European economy through other sectors, ...
    • A Marketing Plan for a Language School : Case: Euroace 

      Kykkänen, Satu (Vaasan ammattikorkeakoulu, 2017)
      The aim of this thesis was to create a marketing plan for a private language school called Euroace. The company’s headquarters are located in Valencia, Spain. In addition to its Spanish courses, academic programs and ...
    • A Marketing Plan for Agribothnia Finland Oy 

      He, Zixin (Vaasan ammattikorkeakoulu, 2018)
      Agribothnia Finland Oy is a grain export company, which has sales experience in Europe. Now the company wishes to enter the Asian market, and China is determined as the first target. The company hasn’t done any market ...
    • A Marketing Plan for IT-Line Ltd. 

      Vuorinen, Eeva (Vaasan ammattikorkeakoulu, 2017)
      This thesis examines the marketing of a company called IT-Line Ltd. and how to develop it. This project was started during a practical training period with the company. At that time the head of the company handed out the ...
    • Marketing Plan For Kesko To Enter The Chinese Market 

      Zhu, Xiaoqing (2020)
      The cooperation between the West and the East has become increasingly intense. Owing to the special location of Finland, it has always been acting as a “connecter” of the West and the East. Numerous major Finnish companies ...
    • Marketing promotion research of B2C online cosmetics business in China--Case company:jumei.com 

      Tu, Cheng (Vaasan ammattikorkeakoulu, 2013)
      The thesis is about the marketing promotion research of online B2C cosmetics business in China, the case company is jumei.com, the research problem is to know customers’ online shopping experience like what factors they ...
    • Marketing Research on Smoke Alarms in the Vietnamese Consumer Market 

      Nguyen, Kim Anh (Vaasan ammattikorkeakoulu, 2011)
      The principles of fire safety are to prevent fires, protect human life and avoid unwanted property loss in the occurrence of fire. Among the fire safety equipment, a smoke alarm is indispensable for such value. Therefore, ...