"Baki, Borbala" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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UTILIZING FANDOMS AS A SEMI-CONTROLLED WORD OF MOUTH COMMUNICATION CHANNEL IN POPULAR CULTURE
Baki, Borbala (Vaasan ammattikorkeakoulu, 2014)Products of popular culture such as movies, music, television programs etc. play a very important part in our everyday lives. Unlike consumer or industrial goods, pop cultural goods are mostly present in our private lives ...
