"Forsgård, Joni" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)

    • Business-To-Business Branding in The Finnish Tourism Industry 

      Forsgård, Joni (Vaasan ammattikorkeakoulu, 2017)
      The thesis studied global SME Business-to-Business tour operators branding, and how brand building in Finnish tourism industry could be developed in the future. Europe’s mature travel markets and increased global competition ...