"Forsgård, Joni" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Business-To-Business Branding in The Finnish Tourism Industry
Forsgård, Joni (Vaasan ammattikorkeakoulu, 2017)The thesis studied global SME Business-to-Business tour operators branding, and how brand building in Finnish tourism industry could be developed in the future. Europe’s mature travel markets and increased global competition ...
