"buying behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)

    • Consumer Behaviour in Sustainable Fashion Industry 

      Tran, Tien (2021)
      Sustainability in the world has gained increased popularity and has become a driving trend. The latest fashion trend is not a seasonal color or a must-have style, it is the concept of sustainable fashion and ethical ...
    • Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior 

      Hakala, Felicia (2021)
      The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ...
    • Customer Perspective Towards Green Consumption in Vietnam 

      Tran, Nguyet Anh (2020)
      In recent years, green consumption is quite common in developed countries and has made initial progress in developing countries. In Vietnam, a sustainable lifestyle is not widely accepted since its concept requires things ...
    • Key Factors in Making a Purchasing Decision 

      Kilponen, Elinor (2020)
      The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ...
    • Online Consumer Behavior toward Sports Apparel in Finland 

      Huynh, Thuy (2021)
      Customer shopping habits have changed drastically in the last few years as the unceasing development of Ecommerce creates new opportunities, new markets with economic activities. (Slavko, 2016). Ecommerce platforms such ...
    • The impact of social media on consumer purchasing decision process 

      Thao, Nguyen (2021)
      Over the past decades, online networks have played an indispensable role in daily lives. More and more people have utilized social media networks for not only communications but also connecting with brands. With the ...