"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 1-19 / 19
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A research on controversy marketing of Nike
(2023)Nike is one of the biggest footwear manufacturers in the world. Since the beginning, controversial marketing has been used as the brand’s marketing plan. The target of the thesis is to research the controversial marketing ... -
A Study Investigating Consumer Attitude and Behavior of Generation Z towards Genetically Modified Plant-Based Foods in Finland
(2021)Genetically modified (GM) food is developed as a potential sustainable solution to mitigate urgent global food security issues, improve human health, environment and agricultural trade. However, due to the controversies ... -
Consumer Behaviour in Sustainable Fashion Industry
(2021)Sustainability in the world has gained increased popularity and has become a driving trend. The latest fashion trend is not a seasonal color or a must-have style, it is the concept of sustainable fashion and ethical ... -
Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain
(2020)Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one ... -
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ... -
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ... -
Factor affecting Vietnamese people's intention to use E-Wallet. Case company: MOMO Vietnam
(2022)E-wallets flourish in the Vietnamese e-payment market, which is highly digitized and has a sizable customer base. To gain market share, banks and new competitors are fierce competitors for e-wallet providers. The study ... -
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ... -
Influence of E-commerce Innovation on Consumer Behavior in China. Case: Alibaba Group
(2020)With the continuous upgrading and transformation of science and technology, technological innovation, led by communication technology, directly or indirectly affects the change of Chinese consumer behavior. At present, ... -
Key Factors in Making a Purchasing Decision
(2020)The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ... -
Online Consumer Behavior toward Sports Apparel in Finland
(2021)Customer shopping habits have changed drastically in the last few years as the unceasing development of Ecommerce creates new opportunities, new markets with economic activities. (Slavko, 2016). Ecommerce platforms such ... -
The Effect of Advertising on Consumer Behaviour in Finland
(2020)The topic of the study is the effect of advertising on consumer behavior in Finland. The aim of the research is to examine the impact of advertising on consumer behavior as well as to determine the advertising channels ... -
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ... -
The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ... -
The Environmental Awareness and Attitude Toward Meat Consumption in Finland.
(2020)The aim of this study is to identify the environmental awareness based on consumer behavior, the meat consumption level in Finland, and the attitude toward meat consumption based on current consumption and willingness to ... -
The Impact of Influencer Marketing in Vietnamese Customers' Perceptions
(2020)Because of the development of the digital era, influencer marketing is known as a phenomenon in business. Possessing different features, this new method is shifting the economy. Consumers today tend to review their options ... -
The Impact of Social Media Advertising on Buying Behavior
(2024)Tämän opinnäytetyön tutkimusaihe on sosiaalisen median vaikutus ostoskäyttäytymiseen. Digitaalinen kehitys on vähentänyt perinteisten markkinointikanavien suosiota ja tehokkuutta. Digitaalisen kehityksen myötä sosiaalisesta ... -
The impact of TikTok influencer marketing on consumer behavior: A Study of Influencer Marketing on TikTok affecting Consumer Behavior among Generation Z
(2022)The primary objective of the thesis is to explore the impact of influencer marketing on consumer behaviors. In addition, this study was conducted to deliver its readers with a practical case, TikTok, emphasizing the impact ... -
The Relationship Between Experience Marketing and Smart Phone Brand Customer Loyalty
(2020)Nowadays, consumers pay more attention to not only the quality of the mobile phone when buying a mobile phone, but they are also more concerned about how they feel when using the product. The popularity of the iPhone and ...


















