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Key Factors in Making a Purchasing Decision
(2020)
The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ...
Customer Perspective Towards Green Consumption in Vietnam
(2020)
In recent years, green consumption is quite common in developed countries and has made initial progress in developing countries. In Vietnam,
a sustainable lifestyle is not widely accepted since its concept requires things ...
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)
The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ...
Consumer Behaviour in Sustainable Fashion Industry
(2021)
Sustainability in the world has gained increased popularity and has become
a driving trend. The latest fashion trend is not a seasonal color or a must-have style, it is the concept of sustainable fashion and ethical ...
The impact of social media on consumer purchasing decision process
(2021)
Over the past decades, online networks have played an indispensable role in daily lives. More and more people have utilized social media networks for not only communications but also connecting with brands. With the ...
Online Consumer Behavior toward Sports Apparel in Finland
(2021)
Customer shopping habits have changed drastically in the last few years as the
unceasing development of Ecommerce creates new opportunities, new markets with economic activities. (Slavko, 2016). Ecommerce platforms such ...





