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The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)
In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ...
Key Factors in Making a Purchasing Decision
(2020)
The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ...
Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain
(2020)
Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one ...
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)
Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ...
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)
The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ...
The Importance of Takeout Food Packaging
(2022)
Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer.
The ...





