"Gummesson, Evert" - Selaus tekijän mukaan Julkaisut

    • Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development 

      Tossavainen, Päivi J. (Naples Forum on Service, 2013)
      Purpose – The adoption of service dominant logic suggests inter-organizational collaboration and interdependencies also during the development of service. This paper promotes the value of various stakeholders in developing ...
    • Rethinking value proposition tools for living labs 

      Äyväri, Anne; Jyrämä, Annukka (Naples Forum on Service, 2015)
      Purpose: This paper considers how well the living lab approach and recent theoretical developments around the concept of value are incorporated into three managerial tools for creating value propositions. Approach: Using ...
    • Using Service Logic Business Model Canvas in Lean Service Development 

      Ojasalo, Jukka; Ojasalo, Katri (Naples Forum on Service, 2015)
      Purpose. The purpose of this paper is to propose an approach for using Service Logic Business Model Canvas in the lean service development, and visa versa. So far, the literature on business logics for service or business ...