"Palokangas, Lauri" - Selaus tekijän mukaan Julkaisut

Viitteet 1-4 / 4

    • Distributed brain networks reflect salary offer in accordance with the prospect theory’s value function 

      Suomala, Jyrki; Hlushchuk, Yevhen; Kauttonen, Janne; Heinonen, Jarmo; Palokangas, Lauri; Numminen, Jussi (American psychological association, 2017)
      Previous studies have found an association between the prospect theory’s (PT’s) value function and the networks in the prefrontal cortex (PFC) and the striatum during routine choice, but little is known about the brain ...

    • MEASURING THE WILLINGNESS TO PURCHASE USING METHODS OF NEUROMARKETING 

      Palokangas, Lauri; Suomala, Jyrki; Heinonen, Jarmo; Maunula, Sini; Numminen, Jussi (Laurea-ammattikorkeakoulu, 2012)
      Methods of neuromarketing provide tools to analyses and understanding human behaviour in relation to markets and marketing exchanges. Understanding the neurobiology of the consumer behaviour may help corporations to succeed ...

    • Neuromarketing : Understanding Customers' Subconscious Responses to Marketing 

      Suomala, Jyrki; Palokangas, Lauri; Leminen, Seppo; Westerlund, Mika; Heinonen, Jarmo; Numminen, Jussi (Talent First Network (Carleton University), 2012)
      This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response ...

    • Nudging Problematic Smartphone Use to a Lower Level 

      Palokangas, Lauri; Suomala, Jyrkin (Cognitive Science Society, 2017)
      Smartphone usage has evolved in people’s lives from necessity to habit and in some cases leading to compulsive use and addiction. However, only a little research has been performed on the prevention of Problematic ...