"value creation" - Selaus asiasanan mukaan Julkaisut

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    • Learnings from joint service spheres 

      Lampinen, Minttu; Tossavainen, Päivi J. (Aalto University, 2014)
      Value creation is one of the main theoretical constructs in recent service research in marketing discipline. Value creation together i.e. value-co-creation with the customers, both B2B and B2C, is popular topic in the ...

    • Rethinking value proposition tools for living labs 

      Äyväri, Anne; Jyrämä, Annukka (Naples Forum on Service, 2015)
      Purpose: This paper considers how well the living lab approach and recent theoretical developments around the concept of value are incorporated into three managerial tools for creating value propositions. Approach: Using ...

    • Value creation in education and company partnership: case study 

      Manninen, Anneli (Bristish Academy of Management, 2019)
      Public private partnerships and cooperation between universities and companies have been studied widely. Universities of applied sciences and their role in supporting small and medium sized enterprises has also long been ...