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Visually representing the generation of older consumers as a diverse audience: Towards a multidimensional market segmentation typology
(University of Wales, 2014)
Television commercials and advertising often represent the generation of older consumers as eternally youthful, active and rich. Representations of senior citizens as fragile people needing services and products to help ...
Refugee entrepreneurship development: a case study of capability training program in catering services
(Inderscience Publishers, 2023)
The purpose of this empirical study is to extend knowledge of and propose a model for capability building for refugee entrepreneurship. It introduces a model of training and learning program for capability development for ...
Ageing well? A cross-country analysis of the way older people are visually represented on websites of organizations for older people
(University of Bucharest, 2017)
The ‘aging well’ discourse advances the idea of making older people responsible for their capability to stay healthy and active. In the context of an increased ageing population, which poses several challenges to countries’ ...