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Rethinking value proposition tools for living labs
(Naples Forum on Service, 2015)
Purpose: This paper considers how well the living lab approach and recent theoretical developments around the concept of value are incorporated into three managerial tools for creating value propositions.
Approach: Using ...
Identifying Living Lab orchestrators’ individual-level skills
(European Network of Living Labs, 2019)
It Is All About Colour – How to Use Colours in Marketing Education
(Gruppo del Colore – Associazione Italiana Colore, 2020)
Although colours are very much present in the interior decorating of cafeterias, their effect on buying behaviour is not straightforward. The target of this study was to explore the impact the changing of the main colouring ...