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Co-designing a collaborative idea-generation model with stakeholders
(European association for research on services conference, 2014)
Business practices are changing when firms are adopting service business approach as a basis for the operations. Customer centricity and resource integration are among those initiatives requiring new ways of working. This ...
Using Interactive Research and Constructive Method in Adapting Business Model Thinking to Service Logic
(European Association for Research on Services Conference, 2014)
The purpose of this paper is to increase the knowledge of application of interactive research and constructive method in adapting business model thinking to service logic. This paper explains how these empirical research ...