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Co-designing a collaborative idea-generation model with stakeholders
(European association for research on services conference, 2014)
Business practices are changing when firms are adopting service business approach as a basis for the operations. Customer centricity and resource integration are among those initiatives requiring new ways of working. This ...
Using Interactive Research and Constructive Method in Adapting Business Model Thinking to Service Logic
(European Association for Research on Services Conference, 2014)
The purpose of this paper is to increase the knowledge of application of interactive research and constructive method in adapting business model thinking to service logic. This paper explains how these empirical research ...
Challenges of Team work assessment in HEI
Educational programmes at all levels should consider and reflect authentic real life applications. In modern working world, net- and team-working skills are considered as important as job-related knowledge. Continuous ...
Learnings from joint service spheres
(Aalto University, 2014)
Value creation is one of the main theoretical constructs in recent service research in marketing discipline. Value creation together i.e. value-co-creation with the customers, both B2B and B2C, is popular topic in the ...