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The Consumer Contextual Decision-Making Model
(Frontiers Research Foundation, 2020)
Consumers can have difficulty expressing their buying intentions on an explicit level. The most common explanation for this intention-action gap is that consumers have many cognitive biases that interfere with rational ...
Human’s Intuitive Mental Models as a Source of Realistic Artificial Intelligence and Engineering
(Frontiers Research Foundation, 2022)
Despite the success of artificial intelligence (AI), we are still far away from AI that model the world as humans do. This study focuses for explaining human behavior from intuitive mental models’ perspectives. We describe ...
Creating effective visuals for destination marketing videos: Scenery vs people
(SAGE Publications, 2022)
By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...
Computational meaningfulness as the source of beneficial cognitive biases
(Frontiers Research Foundation, 2023)
The human brain has evolved to solve the problems it encounters in multiple environments. In solving these challenges, it forms mental simulations about multidimensional information about the world. These processes produce ...