Haku
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Co-designing a collaborative idea-generation model with stakeholders
(European association for research on services conference, 2014)
Business practices are changing when firms are adopting service business approach as a basis for the operations. Customer centricity and resource integration are among those initiatives requiring new ways of working. This ...
Learnings from joint service spheres
(Aalto University, 2014)
Value creation is one of the main theoretical constructs in recent service research in marketing discipline. Value creation together i.e. value-co-creation with the customers, both B2B and B2C, is popular topic in the ...