"consumer behaviour" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
Viitteet 21-26 / 26
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Neuroscience as a Tool to Increase Customer Loyalty
(2020)This thesis aimed to explain and observe how neuroscience could be used in order to improve customer loyalty. To answer the research questions, the research focused on observing customers, employees and the customer loyalty ... -
Perceptions of Online photos - a focus group study with young consumers
(2021)The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ... -
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ... -
What are the reasons for consumers’ non-adoption of shampoo bars?
(2024)This study investigated barriers inhibiting consumers from adopting shampoo bars. The research model was modified based on prior research by Sadiq et al. (2020), which utilized the innovation resistance theory model developed ... -
What are the underlying elements used in ads shown during Super Bowl?
(2021)People are exposed to thousands of advertisements per day which means that advertisements need to be technically of high standard to deviate from others. Psychology has always been a vital factor in marketing and can work ... -
Which factors influence consumer decision making when purchasing a chocolate bar in Helsinki and whether or not sustainable chocolate labelling influences product choice: Millennial and Generation Z consumers.
(2023)Sustainable chocolate labelling aims to help consumers make organic and fair choices. This study examines the impact of various factors on the decision making of Gen Z and Millennial consumers, including sustainable ...





