KoulutusalaOpinnäytetyöt (Avoin kokoelma)Liiketalous, hallinto ja markkinointi
Viitteet 561-580 / 1402
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Heuristics in Behavioral Economic: Differences in perception between Generation X and Y in price anchor in Product Bundle
(2021)The objective of this research is to find out whether generational perception has any influence on the purchase decision making of Generation X and Y. The study focuses on finding out how the two generations thinking about ... -
HIFK:n ensimmäinen kausi Veikkausliigassa
(Yrkeshögskolan Arcada, 2016)Urheilu on Suomessa vaikea toimiala. Kovinkaan moni seura ei ole tehnyt toiminnastaan kannattavaa, ja varsinkin jalkapallossa haasteita paljon. Kesä on lyhyt, välimatkat kaupunkien välillä pitkät, eikä suuri yleisö ole ... -
High-frequency trading & volatility: impact of high-frequency trading during COVID-19 pandemic
(2023)This thesis originally started with a regulatory angle, which was to find out if high-frequency trading (HFT) or algorithmic trading can be regulated and if so, how it has worked this far. The research was aimed to Australia, ... -
Hinder för att uppnå optimal ruttplanering i internationell godstrafik
(2022)Distribution av försändelser är en betydande del av kostnaderna i logistiken. Med hjälp av ruttplanering strävar man efter kostnadseffektiva lösningar av försändelserna. Syftet med detta arbete är att identifiera vilka ... -
Hotell-restaurang Fiskars Wärdshus : en kvantitativ undersökning av kundtillfredsställelsen
(2019)Företag står ständigt inför en kamp om marknaden och därför är det viktigt att de känner till hur de kan utveckla sig framgångsrikt. Hotell restaurang Fiskars Wärdshus i Raseborg har inte tidigare undersökt kundtillfredsställelsen ... -
How AI can help forecasting in purchasing
(2024)Since the industrial revolution, there has been notable progress in technological innovation, leading to the transformation of many manual tasks and processes that had previously been limited by human physical capabilities ... -
How brand identity and corporate image are delivered in different markets : Case Company X
(Yrkeshögskolan Arcada, 2017)This thesis examines branding and corporate image of an internationally operating hospitality company, Company X. Company X provides services under two brands, that are well-known in the local market. The purpose of this ... -
How Can Circular Economy Benefit a Cosmetics Company
(2021)This thesis focuses on the role of Circular Economy in cosmetics. Its purpose is to give a theoretical overview of Circular Economy, to understand the footing of Circular Economy in the field of cosmetics, and to find out ... -
How can financial institutions more efficiently prevent credit-card fraud and AML using AI and machine learning technologies?
(2021)As society and payments are getting increasingly digitized and most of financial transactions are done by credit-card or wire-transfer, the focus on financial crime, fraud and Anti-Money Laundering is becoming a focus point ... -
How can Financial Service Providers improve the KYC onboarding experience? : challenges and technological solutions
(2022)This qualitative research explores the current and critical business problem of Financial Service Providers; How to improve customer experience (CX) during the Know Your Customer, KYC, onboarding process, considering both ... -
How CRM tools support the sales representatives within the mobile operator sector in Finland.
(2021)Customer relationship management (CRM) is crucial for any company in today's world to stay competitive. Different tools provide different benefits. CRM tools are used in various fields, departments, and for various purposes. ... -
How digitalization has affected the importance of customer loyalty and the nature of customer loyalty programs : Case Study: Developing Case Company X's customer loyalty program
(2020)In recent years, digitalization has introduced significant changes and great challenges in the retail industry, making it one of the biggest game changers in the field of customer loyalty marketing. Therefore, the aim of ... -
How has sustainability shaped communication and marketing in aviation industry? : A comparative case study
(2021)This thesis investigates green marketing in aviation industry through comparative case study of four Airlines: Finnair, KLM, American Airlines and Qantas. The aim of this thesis is to understand green marketing, to research ... -
How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO
(2021)This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ... -
How leaders motivate employees for better performance and results : A quantitative study on employees’ motivation and how they experience their leaders in Finland
(Yrkeshögskolan Arcada, 2018)This research is based on the fact that the relationship between organizations and its em-ployees has changed because of the fast digital development. The aim is to create an un-derstanding to what motivates employees, how ... -
How origin consolidation can reduce transportation costs in a typical Finnish company
(Yrkeshögskolan Arcada, 2016)This research was made to understand how origin consolidation can affect to overall transportation costs. Research aims was set to study how transportation charges change, how charges change and are there any other gains ... -
How packaging designs of cosmetics affect female consumers' purchasing behavior?
(Arcada - Nylands svenska yrkeshögskola, 2011)The topic of the thesis is “How packaging designs of cosmetics affect female consumers’ purchasing behavior?” Its aim is to identify whether female consumers are attracted by packaging designs of cosmetics, and how packaging ... -
How the Somali Remittance Works in Western Countries?
(2021)The research investigated the barriers and the challenges that Somali Remittance Companies face and how they operate within stringent rules and regulations. Also, the research examined how the Somali diaspora sends money ... -
How to attract Danish city break tourists to Helsinki - a study on how Helsinki can excel in attracting Danish city break tourists.
(2022)The possibilities and prospects of Helsinki as a city break destination for Danes are researched and evaluated in this thesis. As Copenhagen, Denmark sees a bigger influx of leisure tourism from Finland, compared to leisure ... -
How To Enter The Nigerian CRM/ERP Market From A Finnish Start-Up Company Perspective : A Case Study
(Arcada - Nylands svenska yrkeshögskola, 2014)The economic crises in Finland and a rise in global business, competition in information and communication technologies has necessitated the need for organizations to look for opportunities in foreign markets. The aim of ...



















