"Arolainen, Saara" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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How brand identity and corporate image are delivered in different markets : Case Company X
Arolainen, Saara (Yrkeshögskolan Arcada, 2017)This thesis examines branding and corporate image of an internationally operating hospitality company, Company X. Company X provides services under two brands, that are well-known in the local market. The purpose of this ...
