"Arslev, Jennica" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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A study of an international product launch in the Nordics
Arslev, Jennica (2021)The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ...
