"Biaudet, Tomas" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Branding For Start-ups : A focus on the brand identity
Biaudet, Tomas (Yrkeshögskolan Arcada, 2017)The thesis explores the notions of Brand Identity and Lean Start-ups. The aim is to determine what elements of brand identity should be developed by start-ups in their early growth to be more effective in their marketing ...
