"Cadwallader, Catharina" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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Influencing millennials: Key components for an effective influencer marketing campaign
Cadwallader, Catharina (2019)In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...