"Dang, Truc" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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The success of applying marketing mix 4Ps in Vietnamese dairy industry : Vinamilk – a typical case
Dang, Truc (Arcada - Nylands svenska yrkeshögskola, 2014)This thesis focuses on what Vinamilk has done and achieved by applying the concept of marketing mix 4Ps to become the biggest milk enterprise in Vietnamese dairy market at present. The literature is aggregated from textbooks, ...