"Do, Phuong" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
-
The impact of product photography on consumer attention and perception : A conjoint analysis study
Do, Phuong (Yrkeshögskolan Arcada, 2018)The purpose of this thesis is to identify the impact that product photography in marketing has on consumer attention and perception. Different elements of a product photograph such as colour, composition, focal element, ...
