"Ehrnrooth, Edward" - Selaus tekijän mukaan Opinnäytetyöt (Avoin kokoelma)
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The Effect of Customer Relationship Management on the Music Industry : A case study: Salesforce's impact on Spotify
Ehrnrooth, Edward (Yrkeshögskolan Arcada, 2017)The objective of this thesis is to prove the impact of Customer Relationship Management (CRM) on the Music Industry. To clarify my research, I have used a case study methodology. In this study I analyze the implementation ...